My Story

When I started at Apple in 2000 we were a small group of creatives. The Gel iMac had just launched and one of my first assignments was to name and market what is now the iPod. We also were tasked with developing the look and feel of our first retail stores. That included the wide graphic panels, posters, screen content, signage, even the look and feel of the receipt. An explosion of products and services launched one after the next–iTunes Store, iMac, iPod Shuffle, iPod Mini, Mac Book Pro, iPhone, iPad and iPad mini. I worked on marketing many of these and more.

I also worked on a variety of films. These included motion graphics for the retail store, short documentary films for the web, launch films for our keynote presentations, and broadcast commercials. I've also led teams that developed and implemented a wide variety of cross platform creative strategies for our website, retail stores and social network.

I retired from Apple in April of 2018 to spend more time with my family. In September 2018 I started making films for Cisco and I continue to do that today.

I imagine I’ll always be remembered for my time at Apple. I feel extremely lucky to have been given the opportunity to help make Apple one of the most admired brands in the world.

Was there a life before Apple?

Yes.

I had my own agency when I first started out but I really cut my teeth at Hal Riney San Francisco. I worked there for five years in both the design and advertising groups. Some of our clients included Saturn, EV1, First Union Bank, Sprint and Webvan.